Send broadcasts on Slack, with ease.
Broadcasting shouldn't be difficult. Pinguin fixes that. Send Slack broadcasts to channels and DMs, create audience lists and monitor engagement.
How it works
Three steps to broadcast at scale
Pinguin fits into the Slack workflow you already have. No new tools to learn, no copy-paste marathons.
Build audience lists
Group channels by customer tier, team, rollout stage, or however your org is structured.
Compose and send
Write your message once, pick a list, and broadcast to every channel in a few clicks.
Track engagement
See reactions and thread replies rolled up across all destinations, no channel-hopping required.
Features
Everything you need to broadcast at scale
Purpose-built tools for teams sending messages across Slack channels and DMs at scale.
Broadcasts
Send one message to hundreds of Slack channels at once. Pick an audience list and reach every destination in a few clicks.
Direct Messages
Reach people in their inboxes, not just channels. Send bulk DMs with /sendmessage, preview recipients, and deliver the same message to dozens of people at once.
CTA Buttons
Add call-to-action buttons to broadcasts and direct messages. Drive clicks to docs, dashboards, or forms without burying the link in body text.
Message Scheduling
Queue broadcasts for the right moment. Schedule launches, reminders, and updates so they land when your team needs them.
Edit Existing Broadcasts
Fix a typo or update details after sending. Edit a broadcast once and Pinguin updates the message across every channel.
Advanced Analytics
See how each broadcast performed without digging through channels. Track reactions, replies, and reach in one place.
User Profiles
Send as yourself or create custom sender profiles with their own name and avatar, perfect for team and brand broadcasts.
Who it's for
Built for teams that live in Slack
From customer channels to internal comms, Pinguin helps every team broadcast at scale without the copy-paste grind.
Customer Success
Reach every account channel with lists, scheduling, and engagement analytics.
Sales Teams
Share pipeline updates, win announcements, and playbooks across every region.
Internal Operations
Coordinate policy updates, office comms, and cross-team announcements at once.
Product Teams
Ship features and share roadmap updates across beta, GA, and stakeholder channels.
Marketing Teams
Run campaigns, events, and launch announcements across partner Slack channels.
Engineering Teams
Post incident updates, deploy notices, and on-call alerts to every channel that needs them.
People Ops
Roll out HR updates, benefits changes, and company news to every office and team.
Slack Connect
Broadcast to shared channels with customers and partners from one place.
Testimonials
Teams are broadcasting smarter
See why Slack-heavy teams switch from copy-paste to one-click broadcasts.
“We manage 80+ customer channels in Slack. Pinguin cut our weekly check-in posts from two hours to ten minutes.”
Sarah Chen
Head of Customer Success
“Launch days used to mean copying the same release note into a dozen channels. Now we broadcast once and track reactions in one place.”
James O'Brien
Product Lead
“Webinar invites and campaign updates go to every partner channel at once. Our team actually has time left for the creative work.”
Priya Sharma
Marketing Ops
Compare
Better than the alternatives
See how Pinguin stacks up against manual posting, Workflow Builder, and Zapier.
Get started
Add Pinguin in under a minute
Install to your Slack workspace, pick your channels, and send your first broadcast. No setup calls, no lengthy onboarding.
Learn
Step-by-step guides
Walkthroughs for installing Pinguin, sending broadcasts and DMs, adding CTA buttons, and more.
Frequently Asked Questions
Commonly asked questions about Pinguin. View all FAQs