Frequently asked questions

Pinguin is a Slack app for sending broadcasts across multiple channels and direct messages at once. Create audience lists, compose a message, and reach hundreds of destinations in a few clicks, with analytics to track engagement.

Yes. You can add Pinguin to your Slack workspace for free and start sending broadcasts straight away. No credit card required.

Install Pinguin to Slack, open the app from your sidebar or use /broadcast for channel sends, pick an audience list, write your message, and send. You can include @here and @channel to notify everyone in each channel. For direct messages, use /sendmessage.

Audience lists are reusable groups of channels, like Enterprise, Partner, or Trial. Build a list once and use it every time you broadcast, instead of selecting channels one by one.

Yes. Schedule broadcasts for specific dates and times, and Pinguin handles delivery automatically. Scheduling is timezone-friendly, so your message goes out when you intend it to.

Yes. Send as yourself or create custom sender profiles with their own name and avatar, useful when broadcasts come from a team or brand identity rather than an individual.

Pinguin shows analytics for your broadcasts, including reaction counts and thread replies. See how each broadcast performed without digging through individual channels.

Pinguin only accesses Slack data needed to send and report on broadcasts you create. Data is scoped to your workspace, hosted in the UK, and we never sell your data. Read our security page for the full picture.

Yes. Pinguin lets you edit an already-sent broadcast so changes propagate to every channel it was delivered to. See our guide on editing sent broadcasts for a walkthrough.

Both. Use /broadcast to send the same message to many Slack channels at once, with audience lists and engagement analytics. Use /sendmessage to send direct messages to people in your workspace. Pinguin is built for reaching many destinations — channels or DMs — from one app.

Pinguin only requests the permissions needed to compose, send, schedule, and report on broadcasts and direct messages you create. See our security page for full details on data handling and scope.

Yes. Add Pinguin to shared channels and include them in audience lists. Broadcasts post to every Connect channel on your list that Pinguin has been invited to.

Yes. Include @here or @channel in your broadcast message to notify members in each destination channel when the update needs immediate attention.

Yes. Add call-to-action buttons to any broadcast or direct message. Each button links to a URL you choose — docs, forms, dashboards, or anything else — so recipients can act without hunting for the link. See our guide on adding a CTA button for a walkthrough.